The wedding party experiences a range of emotions when it comes to taking part in the wedding experience, from bach parties to rehearsal dinners, the ceremony itself, and more. The lack of consistent communication and financial planning are huge hurdles.
Address the pain points of being in a wedding party to ease stress and enhance the experience of those included in the couples big day.
Create an extension of an already well-known wedding planning service to integrate and elevate the wedding party's experience seamlessly. Introducing The Party, powered by The Knot.
Almost newlyweds. The people getting married. The couple being celebrated. The fiancées.
The people invited by the nearlyweds to stand with them on their big day. Bridesmaids. Bridesmen. Groomsmen. Groomswomen. Etc.
• Simple setup
• Inclusive language
• Clear expectations
• Unclear communication
• Conflicting opinions
• Increased time commitment
• Overspending $$$
• Unbalanced responsibilities
• Emotional exhaustion
"Things just add up. Shit adds up. Be prepared for a pretty significant financial commitment. Money expectations vary a ton, especially with the bachelorette party. I’ve been expected to pay $600 for one weekend and then $100 for another."
Austyn, 28, Bridesmaid and Bride-to-be
"People get testy and irritated when you’re in a group DM going back and forth about people’s schedules."
Derek, 31, Groomsman
When users create a profile, they are able to provide information for rest of the wedding party such as name, pronouns, social media handles, and electronic cash profiles. This allows users to quickly connect and learn about other members involved in the wedding that they may not have known previously.
Wedding party members often experience unexpected additional costs—from dress alterations to travel accommodations, party members need better expectations to reduce stress. The budgeting page of the app allows users to track wedding-related expenses by category, and to split costs between party members.
Imagine Slack, but for weddings. Party members can chat within the app, eliminating the need for group chats with unsaved numbers. Different channels are easily accessed and integrated with events, budgeting, and calendars. Polls can also be created in chats to gather preferences for meetups, event costs, clothing options and more.
Users can create events for bachelor parties, wedding showers, bridesmaid lunches, and more. Party members can RSVP within the app and anticipate budgeting and time expectations before the event. Events can be shared in different chat channels and integrate with personal calendars to reserve a time and space automatically.
Our team was comprised of two strategists and two experience designers. With less time spent on research and strategy, I was able to quickly build and test prototypes with the design team.
We tested each prototype with our internal team, acting as nearlyweds and party members by using our personal wedding experiences. Using the comment feature in Figma, we quickly iterated on feedback from the team.
As a subsidiary of The Knot, we evolved the existing brand guidelines to include The Party and create an stress-free environment to get excited about weddings.
When short on time, it's helpful to test products using personal experiences from myself and the team. It's also important to test early and often to avoid spending too much time on the fidelity vs. function.
Weddings are often considered the best day of our lives—if we are the ones getting married. Party members should feel the same joy and excitement. A hub to communicate and plan is the missing link in many weddings. Let's change that.